Read: Cover to cover
Category: Small business, entrepreneurial
I hate titles like “10 Easy Ways to Become a Millionaire” or “The Four Hour Workweek”, but let’s face it, it’s just me. Publishers, authors, readers – everyone else loves tapping into making minute rice even faster in the microwave pouch. I need to be rich, damn it, and I need it now! So, I was reluctant to read The Wealthy Freelancer – to me a 12 secret oxymoron. Title notwithstanding, the word “Freelancer” in the title moved me to read it, because the freelancer industry has an opportunity to boom in the coming years and the people I write book reviews for, well a lot of them are freelancers. So here’s the more than pleasant surprise. This book is (should I say it?) is the quintessential guide for all freelancers to read – but it will be the biggest disappointment for those who really thought they would get microwaved minute rice. They talk about what “wealth” really means, dumping “ugly” clients (another great book on the subject of the client “dump” is Booking Yourself Solid by Michael Port), bringing focus to your business, creating a buzz piece, cultivating and nurturing your business, even how to make sales calls – all standard stuff starting from the beginning. A lot of freelancers come to doing their own thing after they start hating their job, they don’t have job or they have a passion they want to pursue. They may be good at what they do, but many lack the ‘well rounded’ skill set (sales, marketing, networking, book-keeping, pricing their goods/services) of running a complete business. There are some really great ideas in this book – and I’m happy to say, my initial reaction was quickly proved wrong.
If you are a freelancer or in a partnership this book is a must read if you don’t have enough clients, if your stomach drops when you see the phone number from an “ugly” client incoming, if you are on a roller coaster of cold and hot income spells, or think that sales, marketing and building a client base means you have a website, there is no time to waste.
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